Project
Vos & Bos
A webshop optimization
Vos & Bos is a sustainable children’s and baby sleepwear brand focused on high-quality products, comfort, and environmentally conscious production.
Project highlights:
✓ New webshop theme including redesign
✓ Conversion optimization & additional functionalities
✓ SEO optimization and consulting
In collaboration with the Vos & Bos team, we developed a new webshop theme tailored to the company and its industry, with a focus on custom functionalities, CRO, and SEO.
Improved UX, CRO, and functionality
The webshop needed both visual and technical modernization to better convey the Vos & Bos brand experience. While the product pages were informative, they were less effective in visually convincing visitors and supporting purchase decisions.
To address this, we implemented a new theme and applied various functionality, design, and CRO optimizations.
Among other improvements, the homepage and product pages were redesigned — featuring clear call-to-actions, concise listings of (product) benefits, and an FAQ section to remove potential customer barriers.
Technical SEO
In addition to optimizing the theme, a comprehensive SEO audit was conducted, and technical issues were resolved immediately.
Furthermore, Google Search Console was implemented, and an in-depth keyword analysis was carried out using specialized SEO tools.
This research revealed new ranking opportunities, and the Vos & Bos team received tailored advice, enabling them to independently continue improving the webshop’s visibility.
Check out the webshop now at:
